Death of culture, scientifically explained.

He had known all along, of course, that nothing but a theoretical engine or system ever runs at 100 percent efficiency; and about the theorem of Clausius, which states that the entropy of an isolated system always continually increases. It was not, however, until Gibbs and Boltzmann brought to this principle the methods of Statistical mechanics that the horrible significance of it all dawned on him: only then did he realize that the isolated system -galaxy, engine, human being, culture, whatever- must evolve spontaneously toward the Condition of the More Probable. He was forced, therefore, in the sad dying fall of middle age, to a radical reevaluation of everything he had learned up to then; all the cities and seasons and casual passions of his days had now to be looked at in a new and elusive light. He did not know if he was equal to the task. He was aware of the dangers of the reductive fallacy and, he hoped, strong enough not to drift into the graceful decadence of an enervated fatalism. His had always been a vigorous, Italian sort of pessimism: like Machiavelli, he allowed the forces of virtù and fortuna to be about fifty/fifty; but the equations now introduced a random factor which pushed the odds to some unutterable and indeterminate ratio which he found himself afraid to calculate.
Nevertheless (...) he found in entropy or the measure of disorganisation for a closed system an adequate metaphor to apply to certain phenomena in his own world. He saw, for example, the younger generation responding to Madison Avenue with the same spleen his own had once reserved for Wall Street: and in American ‘consumerism’ discovered a similar tendency from the least to the most probable, from differentiation to sameness, from ordered individuality to a kind of chaos. He found himself, in short, restating Gibbs’ prediction in social terms, and envisioned a heat death for his culture in which ideas, like heat energy, would no longer be transferred, since each point in it would ultimately have the same quantity of energy; and intellectual motion would, accordingly, cease.