My name is Edu Pou,
I was born under the sign of Aquarius in the small town of Parets del Vallès on a Saturday of the 20th Century. I've been in advertising and entertainment over 20 years, but I still keep the excitement of a newbie.
Throughout my career, I've been lucky enough to be part of some of the most exciting and creative companies around the world. Back home, I was a Creative Director at DoubleYou in Barcelona and Madrid, leading projects for San Miguel, SEAT, Audi, and Nike –including the 2004 Cannes Grand Prix winner–. Then, I was part of the interactive team at CP+B, when it was named best interactive agency in Cannes, working for clients like Domino's Pizza, Burger King, Nike, and Volkswagen. After that stimulating stint, and during 7 years, I was at Wieden+Kennedy Amsterdam, first as a Creative Director for global clients such as Coca-Cola, Electronic Arts, BASF, and Nokia, and later as the Head of Creative Innovation across all accounts. Back in the US, for over 2 years I was the Chief Creative Officer of The Barbarian Group in NYC, where we helped spread goodness one KIND bar at a time, brought back Crystal Pepsi and created the Pepsi Pass loyalty program that rewarded hanging out with friends, told how IBM's cognitive technology was at the center of impactful personal stories, flew drones to show the innovative power of GE around the world, and boarded with Nicole Kidman on a VR flight with Etihad from NY to Abu Dhabi. Working on this project, I fell in love with virtual reality, so I decided to join the experience studio Here Be Dragons, founded by Patrick Milling-Smith and Chris Milk, as their Executive Creative Director. Very quickly, Dragons became one of the most prestigious and awarded VR-centric studios in the world, with projects for clients like the USC Shoah Foundation, StubHub, Samsung, TOMS, Netflix, as well as original IP, like the Cannes Lion Gold winner series Dispatch by Edward Robles, which premiered at the Venice Film Festival 2017 and was selected at Sundance 2018.
As a result of working for brave and demanding clients, and of being surrounded by excellent colleagues, I've collectively won well over 100 awards, including Cannes Lions, One Show Pencils, CLIOs, New York Festivals, Sol, and FIAP. I've also been on the jury of the most prestigious advertising award competitions around the world, and have given speeches at industry conferences across the globe, including US, Spain, the Netherlands, Chile, Bulgaria, and Mexico.
But it hasn't always been an easy journey. I also worked at a TV station that couldn't pay the electricity bills, as a designer at a shady (and I mean shady) board game manufacturer, as an offset printing machine operator apprentice at a local print shop, and as an online copywriter creating websites for clients with monochrome screens that couldn't even judge our work. That's why I don't take anything for granted, and I seize the day, every day.
After living in Barcelona, Madrid, Miami, Boulder, Amsterdam, and NYC, home is where my uber-talented wife Demelza Rafferty and my sons Oscar and Axel are—currently, Tasmania. When I’m not building toy train tracks or watching Wild Kratts, I love reading and rereading Vonnegut, Borges, Italo Calvino, or any of the comic books from my vast collection. Yes, I’m a serious comic nerd. My oldest son's middle name (Thorgal) is that of a Belgian comic book hero: a viking from outer space. I still can't believe my wife let me get away with it… twice! My youngest’s middle name (Zoso) honors Jimmy Page and my other guilty pleasure: listening to old vinyls of British blues, be bop, prog rock, psychedelia, and—when I’m on my own—blast metal until my ears bleed... so to speak.
Articles, panels, and interviews.
• (Upcoming) Campus Party
• Chuletones de vaca sagrada - with Jordi Pont
cdec, San Sebastián, March 2019
• Las mujeres de mi vida, parte 3: Demelza Rafferty
Anuncios, March 2019
Anuncios / Marketing News, February 2019
• Las mujeres de mi vida, parte 2: Emma Pueyo
Anuncios / Marketing News, January 2019
Anuncios, December 2018
• Las mujeres de mi vida, parte 1: Ester Pino
Anuncios / Marketing News, November 2018
• Hare Bogusky
Anuncios, September 2018
• Here Be Dragons - A production studio is just beginning to unlock the potentials of storytelling in virtual reality.
Communication Arts: May 2018
• Universos virtuales (y reales)
El Mundo, June 2017
• Metrópolis - interview with Hal Kirkland
RTVE, June 2017
• Cómo contar historias en realidad virtual - panel with Hal Kirkland
El Sol - El Festival Iberoamericano de la Comunicación Publicitaria, June 2017
• Realidades alternativas: de la evasión a la empatía.
Sitges Next, May 2017
• Edu Pou vive entre dragones
Anuncios, September 2016
• It’s Gonna Be Awesome™. (20 años en esto.)
Desachate. Círculo Uruguayo de la Publicidad, April 2016
• Incredible VR Experiences Start Outside the Headset.
Three Steps for Marketers to Build a Memorable VR Experience for Users
AdvertisingAge, February 2016
• Home of the Superdesk
Net Magazine, January 2016
• 10 Tips for Hiring the Right Creative
Vitamin Talent and Webby Awards collaboration
• Welcome to the Golden Age of Expectations
Webby Awards White Paper collaboration
• Edu Pou, Life behind ads
• 5 Minutes with Edu Pou
Little Black Book Interview
• Meet The 37 Creatives Most Lusted After By Rival Agencies
Business Insider Creative Ranking