If a revolution is not accessible, tangible, and replicable, how on earth can it be a revolution? "Because I'm worth it" and "Does she or doesn't she?" were powerful, then precisely because they were commercials, for commercials come with products attached, and products offer something that songs and poems and political movements and radical ideologies do not, which is an immediate and affordable means of transformation. "We discovered in the first few years of 'Because I'm worth it' campaign that we were getting more than our fair share of new users to the category - women who were just beginning to color their hair," Sennott told me. "And within that group we were getting those undergoing life changes, which usually meant divorce. We had far more women who were getting divorced than Clairol had. Their children had grown, and something had happened, and they were reinventing themselves." They felt different, and Ilon Specht gave them the means to look different - and do we really know which came first, or even how to separate the two? They changed their lives and their hair. But it wasn't one thing or the other. It was both.
Crown.
No, if a king is so hated or despised by his subjects that he can't keep them in order unless he reduces them to beggary by violence, extortion, he'd far better abdicate. Such methods of staying in power may preserve the title, but they destroy the majesty of a king. There's nothing majestic about ruling a nation of beggars - true majesty consists in governing the rich and prosperous. That's what that admirable character Fabricius meant when he said he'd rather govern rich men than be one.
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To start with, most kings are more interested in the science of war - which I don't know anything about, and don't want to - than in useful peaceful techniques. They’re far more anxious, by hook or by crook, to acquire new kingdoms than to govern their existing ones properly. Besides, privy councilors are either too wise to need, or too conceited to take advice from anyone else - though of course they're always prepared to suck up to the king's special favorites by agreeing with the silliest things they say. After all, it's a natural instinct to be charmed by one's own productions. That's why raven chicks are such a delight to their parents, and mother apes find their babies exquisitely beautiful.So there you have a group of people who are deeply prejudiced against everyone else’s ideas, or at any rate prefer their own. Suppose, in such company, you suggest a policy that you’ve seen adopted elsewhere, or for which you can quote a historical precedent, what will happen? They’ll behave as though their professional reputations were at stake, and they’d look fools for the rest of their lives if they couldn’t raise some objection to your proposal. Failing all else, their last resort will be: ‘This was good enough for our ancestors, and who are we to question their wisdom?’ Then they’ll settle back in their chairs, with an air of having said the last word on the subject – as if it would be a major disaster for anyone to be caught being wiser than his ancestors! And yet we’re quite prepared to reverse their most sensible decisions. It’s only the less intelligent ones that we cling on to like grim death.
