My first foray into advertising was through freelancing for various companies including a gaming design studio. I then spent 3 years as a Copywriter at Briefing Comunicación y Publicidad and 6 years as a Creative Director of DOUBLEYOU in Barcelona and Madrid, creating award-winning campaigns for a variety of brands including Nike Iberia, Yahoo!, Audi, SEAT and San Miguel. Most recently, I have worked as a Senior Interactive Copywriter for Crispin Porter + Bogusky in Colorado where I worked for Volkswagen, Nike, Coca-Cola, Miller and Burger King.

I joined Wieden+Kennedy Amsterdam in January 2008 as Creative Director to partner Joakim Borgström. Together we oversee the creative for Wyborowa, Nokia and Electronic Arts, creating global campaigns for a range of gaming titles.

Projects I have worked for have received much critical acclaim and I have already received 5 Cyber Lion trophies including the Grand Prix for my work on Nike’s ‘San Silvestre Vallecana’. I have received other noteworthy awards from shows including The One Show Interactive, The Clios, London International Advertising Awards, Club de Creativos, FIAP and El Sol. I have also been a jury myself, having judged the interactive entries for more than 10 award shows around the world.