Photography by Dario Fusnecher

My name is Edu Pou,

I was born under the sign of Aquarius in the small town of Parets del Vallès on a Saturday of the 20th Century. I've been in advertising for almost 20 years, but I still keep the excitement of a newbie. 

Since 1996 I've been lucky enough to be a Creative Director at DoubleYou from 2000 to 2006, leading projects for San Miguel, SEAT, Audi, and Nike –including the 2004 Cannes Grand Prix winner–; I was also part of the interactive team at CP+B, when it was named best interactive agency in Cannes, working for clients like Domino's Pizza, Burger King, Nike, and Volkswagen; and for almost 7 years at Wieden+Kennedy Amsterdam, first as a Creative Director for global clients such as Coca-Cola, Electronic Arts, BASF, and Nokia, and more recently as the Head of Creative Innovation across all accounts. Currently I'm the Chief Creative Officer of The Barbarian Group.

As a result of working for brave and demanding clients, and of being surrounded by excellent colleagues, I've collectively won well over 50 awards, including Cannes Lions, One Show Pencils, CLIOs, New York Festivals, Sol, and FIAP. I've also been on the jury of the most prestigious advertising award competitions around the world, and have given speeches at industry conferences across the globe, including Spain, the Netherlands, Chile, and Bulgaria.

But it hasn't always been an easy journey. I also worked at a TV station that couldn't pay the electricity bills, as a designer at a shady (and I mean shady) board game manufacturer, as an offset printing machine operator apprentice at a local print shop, and as an online copywriter creating websites for clients with monochrome screens that couldn't even judge our work. That's why I don't take anything for granted, and I seize the day, every day.

After living in Barcelona, Madrid, Miami, Boulder, and Amsterdam, home is where my uber-talented wife Demelza Rafferty and sons Oscar and Axel are. With them I enjoy listening to old vinyls of British blues, be bop, prog rock, and psychedelia, and on my own I blast heavy metal until my ears bleed... so to speak. I love reading and rereading Vonnegut, Borges, and Italo Calvino, and I'm an avid comic book collector. Seriously. My oldest son's middle name (Thorgal) is that of a Belgian comic book hero: a viking from outer space. I still can't believe my wife let me get away with with it and I hope my son not only forgives me for this, but also joins my passion when he's of age. Fingers crossed.


Edu Pou vive entre dragones - Anuncios September 26, 2016

• Incredible VR Experiences Start Outside the Headset.
Three Steps for Marketers to Build a Memorable VR Experience for Users
- AdvertisingAge February 19, 2016 

• Home of the Superdesk - Net Magazine January 2016

• 10 Tips for Hiring the Right Creative - Vitamin Talent and Webby Awards collaboration

• Welcome to the Golden Age of Expectations - Webby Awards White Paper collaboration

Creative Social Joined Interview with Jab

• Aderwise - Edu Pou, Life behind ads

• Little Black Book Interview

• Business Insider Creative Ranking