The 92nd floor :: Pepsi

Not your everyday elevator ride...

... for not your everyday customer request.

 

 

First we established a dialogue with our audience on our social channels. A bit of trolling trolls to raise engagement and giggles.

Is this what you meant?

A photo posted by pepsi (@pepsi) on

So...not this?

A photo posted by pepsi (@pepsi) on

Surely we've gotten it right this time.

A photo posted by pepsi (@pepsi) on

Finally, we directed them to Pepsi Pass, Pepsi's loyalty program, conceived and produced by us at The Barbarian Group.

Have fun to get more fun. The motto of (again) not your everyday loyalty program.

In short, we successfully relaunched Pepsi's clear soda with a cheeky campaign which briefing was written by the audience, and that run exclusively on Pepsi's own social and interactive channels. 

Reviewed at CNBC, Fast Company, Huffington Post, IGN, Time, and creative pick of the day at Creativity OnlineAdweek, AdAge, The Drum, Campaign and Shots.

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