The 92nd floor :: Pepsi
Not your everyday elevator ride...
... for not your everyday customer request.
First we established a dialogue with our audience on our social channels. A bit of trolling trolls to raise engagement and giggles.
Finally, we directed them to Pepsi Pass, Pepsi's loyalty program, conceived and produced by us at The Barbarian Group.
Have fun to get more fun. The motto of (again) not your everyday loyalty program.
In short, we successfully relaunched Pepsi's clear soda with a cheeky campaign which briefing was written by the audience, and that run exclusively on Pepsi's own social and interactive channels.