It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.
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General Electric entrusted The Barbarian Group to take another step in its quest to showcase the scope of its scientific and industrial capabilities in a fun, relatable way by using livestreaming app Periscope to launch a week-long content extravaganza called #DroneWeek. The project allowed viewers to criss-cross the U.S. via Periscope and get a drone's eye view of some of the company's least accessible facilities where jet engines, locomotives, wind turbines and industrial machinery are made and tested to extremes, featuring interviews and expert commentary from GE scientists and technologists. It was like Shark Week for science and social video enthusiasts.