It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.
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Utilising some familiar faces, the EA GAMES our global campaign featured Kevin Dillon and Jerry Ferrara – stars of HBO’s Entourage – playing gamers-turned-valets who park the world’s most beautiful sports cars for a living and then race them in “Need For Speed: Hot Pursuit.” Set at the fictitious Hotel St. Fritz in Hollywood, California, the campaign captured the true dynamic of friends as they play and compete.
EA’s latest installment of the “Need For Speed” franchise nourished that rivalry by enabling players to take online competition to the next level with their new proprietary Autolog social network. “Need For Speed” Autolog dynamically tracks and shares performance and stats so that players can actually drive their friend’s gameplay experience, and challenge each other directly whether they are online at the same time. When the competition is on, friendship finishes second.