It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.
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The immersive experience of Need For Speed SHIFT is represented by the physical sensations a real racecar driver racing at incredible speeds would have.
We go beyond POV and we literally get inside his body to live it first hand. We follow the information that travels from organ to organ, which helps us understand the mind-boggling speed at which we are racing in the body and in the car.