It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.
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Responding is how we share ideas, is how we take advantage of new opportunities, is how we overcome any obstacles in our way, is how we express our identity, it’s how we make the world a better place. How we respond is who we are.
That’s the human truth we aimed to prove. The Responsiveness campaign proved the importance of email and chat on our lives by elevating the conversation about the importance of being responsive.
The conversation started with a series of documentaries asking selected thought leaders from the TED Fellows program to share their ideas on responsiveness. Each documentary ended with an open question that users responded online.
And the conversation continued online with articles on Monocle, and a guide on tricks and tips on how to be more responsive, complemented by Nokia’s POV film and product OOH and print ads.