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| Brand Republic |
24th June 2004 |
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| glue Press
Release |
22nd June 2004 |
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| Brand Republic |
15th June 2004 |
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| Brand Republic |
11th June 2004 |
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| New Media Age |
4th June 2004 |
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| NEC breaks Nike's four-year
hold on Cannes Grand Prix |
| 24th June 2004 |
Brand Republic |
Nike's four-year run of Cyber Grands
Prix has finally ended by the Japanese company NEC
for a website encouraging people to write messages
to a virtual tree.
However, Nike was not
left out in the cold and took home the Grand Prix
for Best Interactive Campaign at this year's
Cannes International Advertising Festival.
UK agencies did well this year with the
highly-regarded Trojan Olympics viral campaign
winning three gold Lions for the Viral Factory.
Media Therapy also won a gold Lion for its work on
the brand.
Glue London took home
two gold Lions for its work on Unilever's Pot
Noodle website and the Hysterical Girlfriend game.
Other gold Lions won by UK campaigns were Hi-Res!
for Christian Aid and Vodafone's in-house team.
The winning website, which can be viewed
here, was created in house by
NEC Media Products in Japan. The site promotes the
company's Ecotonoha Project, where NEC plants a
tree on Kangaroo Island in Australia for every 100
participants who write messages to a "virtual
tree" on the site.
Nike has won the Grand
Prix for best website every year at Cannes since
2000, winning three times for sites designed by
Framfab in Denmark and once for a site designed by
Critical Mass, a Canadian agency.
However,
this year it took home its first Integrated
Interactive Grand Prix for a campaign created by
Spanish agency Doubleyou for Nike. The campaign,
which can be seen here, promotes the 10km Madrid
road race San Silvestre Vallecana, and is based on
the legend of the bear of a famous statue in
Madrid coming to life. |
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