It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.
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As part of our Coca-Cola Music work, we created the first Coca-Cola visual identity to embrace digital technology and motion. At the core of the system is the Dynamic Logo Creator, a reactive application developed to create dynamic sound signatures that can be generated from any music track to create limitless versions of the Music logo, each with its own distinct energy.
We also came up with Placelists, an app powered by Spotify that brings places and music together. And to launch it, nothing better than getting real teenagers that bring their real stories, their real energy, and their real stories to give it a real context.