It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.
Mirror's Edge :: Electronic Arts
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This integrated campaign was created around the story of the video game's protagonist Faith, a beautiful yet jaded free runner that exists on the rooftops of skyscrapers' high above a future dystopia. The TV, print, OOH, and online components plays with the elements of perspective as we take Faith and gamers past a point of no return.